As Robert De Niro said in a now famous ad about Switzerland; "There’s no drama, no drama at all!". Although somewhat of an overstatement, Switzerland does continue to stand out for its political
and financial stability, its infrastructure and its investor-friendly regulations. These all contribute to making the country a global banking leader and an unavoidable destination for asset managers looking for investors.
 

In the context of 2024, the Swiss fund market continues to grow with assets under management increasing to over CHF 1.5 trillion, an increase of over CHF 130 billion since January, with both equites and money markets seeing growth in the same timeframe. We see growing demand for funds from local players and increased interest from foreign managers who are attracted to the Swiss investor landscape.