REYL & Cie has appointed Jérôme Koechlin as Communications Director and Secretary of the Executive Committee. He will be in charge of implementing a communications strategy geared towards the sustained and continuous development of the REYL Group, as well as strengthening its brand positioning, both in Switzerland and internationally.

With more than 20 years’ experience in marketing and communications, Jérôme Koechlin will be responsible for increasing the REYL Group's visibility in its main business markets (Europe, Asia, the Middle East and the United States) among its target audiences of entrepreneurs and institutional investors. He will also ensure that the REYL Group's image promotes the value-add of its range of services, its dynamic development approach and the relevance of its business model. 

François Reyl, Chief Executive Officer, comments: “We are delighted to welcome a professional of Jérôme Koechlin's calibre to the REYL Group. His proven expertise in the field of financial communications will play a significant role in promoting our identity, as well as showcasing our business model, our business lines and our teams.” 

Before joining REYL & Cie, the former Head of Protocol for the State of Geneva, journalist and war correspondent, held various senior communications posts with Edmond de Rothschild (Switzerland), Union Bancaire Privée, Lombard Odier Darier Hentsch & Cie. and Serono.