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Switzerland offers a unique set of competitive advantages in an increasingly disruptive world. Political and societal change, alongside economic volatility and geopolitical uncertainty have only increased in recent years. The pandemic, Russia-Ukraine war, and the crisis in the Middle East have contributed to serious fiscal issues across developed economies, meanwhile recent technological and demographic changes seem to only increase polarisation.

The US offers the most deep and liquid markets in the world’s dominant currency. Innovation and technology drive the leading US companies that have few rivals and are household names. The Italian PM recently said: “America innovates, China replicates and Europe regulates”. Yet, just as there is a crescendo of negative short term news flow on the state of the US political scene, it also needs to be remembered that Europe accounts of 744.9 million people and Switzerland is a gateway for capital and investment.